Motherhood is a beautiful process when the mother safely delivers a child. Labor is a stressful experience that has pain, fatigue, fear and negative moods reaching high levels as labor progresses. The objectives were to assess the level of pain in first stage of labor among Primi gravid women during pre-test, to evaluate the effectiveness of olive oil back massage to experimental and back massage to control group on reduction of intensity of pain during labor among primigravid women in post-test, to compare the effectiveness of olive oil back massage and back massage on reduction of intensity of pain during labor among primigravid women, to associate the level of pain during labor comparing olive oil back massage and back massage among primigravid women with selected demographic variables. The researcher adopted experimental research design. The study was conducted in MGMCRI, Puducherry. 60 primi gravid women, with 30 in experimental and 30 in control group were selected using simple random sampling technique. RESULT: The study findings revealed that Olive oil back massage and back massage were effective on reduction of intensity of pain during labor as the p value was <0.001 level in both control and experimental group. While comparing the effectiveness of olive oil back massage and back massage, back massage group elicited statistically significant lower benefit than the olive oil back massage group and there was no association in the level of pain during labor with selected demographic variables.